There are two major ways of driving traffic to your website. These two categories could be summed up in paid traffic, such as Pay per Click, Banner Advertising, Link Advertising …etc; and unpaid traffic, such as any search engine organic results.
After assuming that you have spent nights and days researching for the perfect keyword, key-phrase or combination of the above, stayed away from including your company name and whatever best describes your business, and solely focused on how your customers can best reach you instead, you can then go ahead and launch your preferred search engine. (We’ll be covering how to choose the correct keywords in the coming articles).
After entering your keywords in the search field, and executing a search, you will be “face à face” with both organic and paid competitors. Organic results are always displayed in the middle of the page of most search engines, while Pay per Click or PPC for short, will be displayed either at the very top or at the very bottom of the page and sometimes on the left hand or right hand sides, depending on the search engine. There are some search engines that will even indicate those paid advertisers, by adding the word “sponsored” to the bottom ad.
By now you have a wealth of information that is displayed after your first search, which should be analyzed and processed carefully. For example, too much total results, and too many sponsored ads appearing on the search results of your desired keywords, are indications of brutal competition ahead. Another tip: refreshing the result page several times, will display different sponsors for the same keyword.
Study each one of your competitors, their website organization and design: What first impression do you get when you visit their site? The product they are offering and their advertising strategies: Are they offering buy 2 get 1 for free? Any discounts? Their geographic location: Geographic market coverage, and shipping charges, amongst many other different factors.
Now remember, unlike organic results, every time you chose to click on a sponsored link, the search engine will charge the advertiser a certain amount of money. To avoid that, you can simply copy the link at the bottom of the ad, and past it in the address field of your internet navigator. This way you will bypass the script that will place the monetary charges and can still carry on with your ethical research.
PPC campaigns can start as low as 5 cents up to over 30$ for the click, depending on the number of bids that are placed on each keyword by your PPC competitors. Every time a user clicks on your sponsored ad, you will end up paying a certain amount of money. But now you’ve got traffic!
Getting traffic doesn’t mean getting sales. And getting guaranteed visitors doesn’t guarantee business. That also applies even if you were number one on all search engines organic results. Any online user, whether coming from paid or unpaid search engine results, is considered traffic until a transaction has been made, and only then this user will become your customer. 45 out of 100 users will turn away from your website from the first 5 seconds. 25 will follow within 10 to 40 seconds. Another 25 will think about it and 5 are left considering a purchase. The bitter truth: 95% of potential traffic turns away from your site on a daily basis.
Both organic and paid advertising strategies should be considered based on your financial budget, but before you decide to unleash any kind of traffic, you should be prepared to host on your website server not only HTML files and scripts, but also the simple but powerful secrets of the traffic to clientele conversion.
Monday, April 27, 2009
Friday, April 17, 2009
The Title Tag
So you just finished building a beautiful neat website with shiny graphics and with a solid end product that you firmly stand behind. And now, one of the reasons that you’re here reading this article is because the button of unleashing the traffic to your website didn’t really work. The truth, it simply doesn’t exist.
If you’re serious about generating traffic to your website you must be prepared to go the extra mile on a long ahead to victory. Simply follow the important tips that we’ll be posting on our blog and you’ll be on your way to the frontline of success.
Joe owns a restaurant that provides a 24 hour delivery service to his surrounding areas on the island of Montreal. Joe is totally convinced that he’s number one on Google! He leaped over the counter to reach for his laptop in order to prove it! All excited, he launched Google, typed in “Restaurant de la Neige” (the name of his restaurant) in the search field and BOOM! Guess what? Joe’s restaurant appeared as number one! YAY!
Don’t go to Google and waste your time trying that now! Joe and his restaurant are nothing more than a concrete example that protects the identity and privacy of our client, and at the same time make a point.
Who would search for your services under your company name? The answer is: people who already know your company name! And how many are those? No matter how large in number they are, they still are definitely far less than those who never heard of your business name, unless you are Microsoft, of course!
Please don’t jump to any conclusions yet. We’re not saying it’s not good to be indexed in Google under you company name. In fact that would be excellent, but is that enough?
Of course you would easily achieve number one on Google if you’re using your business name or your personal full name. But what does that achieve in terms of generating traffic to your site, since you’re not Madonna?
Joe simply didn’t research his competitors. (We’ll be covering that in depth in the following posts, so don’t worry and stay tuned.) On the other hand, Jimmy, who owns a restaurant that provides a similar service, had to hire 3 more delivery guys for the night shifts. The reason was?
Jimmy’s restaurant is indexed on the first page in search engines under “24h Restaurants in Montreal”. You do the math!
Tip of the day: Always pay extreme close attention to your page title tag. Do your research, brain storm, study your competitors, and most of all don’t rush. Submitting a webpage to search engines too often will result in counter effects. You can’t afford that to happen, so please again, take your time!
If you’re serious about generating traffic to your website you must be prepared to go the extra mile on a long ahead to victory. Simply follow the important tips that we’ll be posting on our blog and you’ll be on your way to the frontline of success.
Joe owns a restaurant that provides a 24 hour delivery service to his surrounding areas on the island of Montreal. Joe is totally convinced that he’s number one on Google! He leaped over the counter to reach for his laptop in order to prove it! All excited, he launched Google, typed in “Restaurant de la Neige” (the name of his restaurant) in the search field and BOOM! Guess what? Joe’s restaurant appeared as number one! YAY!
Don’t go to Google and waste your time trying that now! Joe and his restaurant are nothing more than a concrete example that protects the identity and privacy of our client, and at the same time make a point.
Who would search for your services under your company name? The answer is: people who already know your company name! And how many are those? No matter how large in number they are, they still are definitely far less than those who never heard of your business name, unless you are Microsoft, of course!
Please don’t jump to any conclusions yet. We’re not saying it’s not good to be indexed in Google under you company name. In fact that would be excellent, but is that enough?
Of course you would easily achieve number one on Google if you’re using your business name or your personal full name. But what does that achieve in terms of generating traffic to your site, since you’re not Madonna?
Joe simply didn’t research his competitors. (We’ll be covering that in depth in the following posts, so don’t worry and stay tuned.) On the other hand, Jimmy, who owns a restaurant that provides a similar service, had to hire 3 more delivery guys for the night shifts. The reason was?
Jimmy’s restaurant is indexed on the first page in search engines under “24h Restaurants in Montreal”. You do the math!
Tip of the day: Always pay extreme close attention to your page title tag. Do your research, brain storm, study your competitors, and most of all don’t rush. Submitting a webpage to search engines too often will result in counter effects. You can’t afford that to happen, so please again, take your time!
Welcome to Our Blog
Something you NEVER want to happen to your site: We had a DDOS (distributed denial of service) attack on our site which basically means that somebody was out to shut us down! A competitor or just some random attack for ransom money? We received a demand for ransom in the form of sending Guaranteed Visitors to a gambling site, but we did not give in and would not bend after a second demand. Our site eventually had so many hits during the attack that the hosting company had to shut us down. A DDOS is the worst nightmare for any hosting company. It not only affects the victims site, but also affects every single server hosted and that includes websites other than ours, their SQL servers, their mail servers…etc. However we quickly regained from the shock of all this activity. Thanks to our expert security team, we were back up and running within a couple of days!
Once we were back up, we added some serious security measures, and also did a redesign. We hope you find our site user friendly and well designed, because we spent so much time and effort to be ahead of all competitors out there. We also worked so hard making sure we have real services to offer you so we really can do what we say we can. Many sites guarantee that you will be number one on Google in 24 hours, but is that really possible? This is a great way to try and take your hard earned money. Don’t be misled! Internet marketing is becoming more and more difficult, aggressive and expensive, and that is why we now offer you the best services along with the lowest prices, so YOU stay with us!
Once we were back up, we added some serious security measures, and also did a redesign. We hope you find our site user friendly and well designed, because we spent so much time and effort to be ahead of all competitors out there. We also worked so hard making sure we have real services to offer you so we really can do what we say we can. Many sites guarantee that you will be number one on Google in 24 hours, but is that really possible? This is a great way to try and take your hard earned money. Don’t be misled! Internet marketing is becoming more and more difficult, aggressive and expensive, and that is why we now offer you the best services along with the lowest prices, so YOU stay with us!
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