So you just finished building a beautiful neat website with shiny graphics and with a solid end product that you firmly stand behind. And now, one of the reasons that you’re here reading this article is because the button of unleashing the traffic to your website didn’t really work. The truth, it simply doesn’t exist.
If you’re serious about generating traffic to your website you must be prepared to go the extra mile on a long ahead to victory. Simply follow the important tips that we’ll be posting on our blog and you’ll be on your way to the frontline of success.
Joe owns a restaurant that provides a 24 hour delivery service to his surrounding areas on the island of Montreal. Joe is totally convinced that he’s number one on Google! He leaped over the counter to reach for his laptop in order to prove it! All excited, he launched Google, typed in “Restaurant de la Neige” (the name of his restaurant) in the search field and BOOM! Guess what? Joe’s restaurant appeared as number one! YAY!
Don’t go to Google and waste your time trying that now! Joe and his restaurant are nothing more than a concrete example that protects the identity and privacy of our client, and at the same time make a point.
Who would search for your services under your company name? The answer is: people who already know your company name! And how many are those? No matter how large in number they are, they still are definitely far less than those who never heard of your business name, unless you are Microsoft, of course!
Please don’t jump to any conclusions yet. We’re not saying it’s not good to be indexed in Google under you company name. In fact that would be excellent, but is that enough?
Of course you would easily achieve number one on Google if you’re using your business name or your personal full name. But what does that achieve in terms of generating traffic to your site, since you’re not Madonna?
Joe simply didn’t research his competitors. (We’ll be covering that in depth in the following posts, so don’t worry and stay tuned.) On the other hand, Jimmy, who owns a restaurant that provides a similar service, had to hire 3 more delivery guys for the night shifts. The reason was?
Jimmy’s restaurant is indexed on the first page in search engines under “24h Restaurants in Montreal”. You do the math!
Tip of the day: Always pay extreme close attention to your page title tag. Do your research, brain storm, study your competitors, and most of all don’t rush. Submitting a webpage to search engines too often will result in counter effects. You can’t afford that to happen, so please again, take your time!
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